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New casino a big boon for downtown Sioux City

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According to an article published on, the city's new Hard Rock Hotel & Casino has sparked business and revitalized a previously vacant corridor in the metropolis. 

New commercial businesses vary and include bars, restaurants, retail shops and professional offices, and are intermixed with community projects -- including a $7 million Children's Museum of Siouxland -- as well as condos. 

The area has also benefited from city investments, which included repaving, new utilities, colored concrete, decorative street lamps and traffic lights, and trees and landscaping.

This excerpt from the article shows local business owners are seeing increased traffic from casino goers:

Lori Stekle, who owns Funkalicious Boutique, said shoppers from as far away as Norway have stopped by her designer apparel shop at 409 Pearl St. after visiting the casino.The increased foot traffic persuaded her to expand her hours to seven days a week.

“The husbands may come in to gamble, but the wives come in to shop,” Stekle said. “It’s been happening all the time.” 

Read the full article here.

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